The content of this project is multifaceted. From the recipe of a new Premium Vodka, we constructed a complete brand identity through conceptualization of name, web design and corporate identity, as well as design of bottle, packaging and visibility tools.
Research clearly showed that vodka brands appear as numerous as the stars with a following abundance of bottle designs. However, it is striking how few of these designs address the nature of their content. In essence, vodka is a straightforward and unpretentious drink – something reflected only in few bottle designs. This is the foundation of our conceptual approach to this project. In its form, the bottle we designed unifies the typical proportions of a vodka bottle, a medicine bottle as well as the modern elegance of a flacon. The subtle play of the vertically changing cross section (roundly curved at the top, square at the bottom) leads to a smoothly changing silhouette when turning the bottle.
A narrow focus on the content and the most essential define the corporate identity throughout. Puriste: The name captures the spirits.
