Clothing makes the man! Hence, the wish for the young ones to be well clothed as well. Consequently, children’s fashion store “Mercer Line” offers its customers exclusive fashion for children age 4–14.
Considering the fact that the product portfolio consists of famous fashion brands, it seems obvious that the concept of the company addresses fashion-conscious mothers rather than the children. As a result, the graphic corporate design elements are based on the expectations of the world of “Haute Couture” enriched with playful almost childish details such as the delicate silhouette of “The Valiant Little Tailor” or even the use of “Mercer” in the brand name.
