It can be claimed that “Frank’s Original” appears as a symbiosis of the archetypes of soft drinks. The all-time classic – Cola – enriched with the ingredients of a modern energy drink. An energy cola, basically.
In consideration of this fact, we combined the nostalgic semantics of cola products with the typical earmark of energy drinks. As a result, the product appears equally familiar and refreshingly new at the POS.
To avoid the usual clichés of this product group – extreme, loud, hard, etc. – was a further important self-imposed maxim of the development of Frank’s. Hence, we made sure to round off all mediums of communication with a touch of irony – a twinkle of the eye to spice up the “personality” of the brand.
