Frucht + Feel Good Jam constitutes an innovation in the portfolio of the traditional Viennese Company Julius Meinl. With a considerably higher proportion of fruit, valuable dietary fiber, extracts from dog roses and burdocks, as well as the solely usage of grape juice for sweetening, this product fulfils the ongoing wellness-trend.
The package design with it’s familiar elements, established in wellness / cosmetics areas, visualizes the content’s additional benefit. The fullbody-sleeve allows an amply arrangement of all the important product informations. The variety-specific fruit images in combination with typography and the word-image-brand results to a freshly balanced appearance. The windows on the backside indicates when it is time to buy a new jar.
