Through the product line “Wiener Espresso”, Julius Meinl offers carefully selected coffee blends for the preparation of traditional Viennese coffee specialties “Mokka, Melange and Kleiner Brauner.”
The design of the foil packages of the individual coffee blends marks a continuation of the style guide already developed for the project “Coffee Collection.” The use of the corporate design basis elements; the strong color coding which not only serves to distinguish between the different blends but also indicates the strength of the roast; as well as the pictogram according to the guidelines all together make up an all comprehensive brand exposure at POS.
