As market leader when it comes to utensils used in the preparation of cream, espumas, soups and sauces, the company iSi offers a broad range of professional and specialized utensils for households as well as the gastronomy. Since most of these products are based around the same function feature (disposable gas-filled cylinders), it becomes crucial for the means of communication and particularly the packaging to specify to the customers the different areas of application.
To meet this demand, we develope elements that clearly distinguish between equipment for professional use and utensils aimed at the passionate home cook. The challenge here is to consider and guarantee the continuity of the overall product portfolio. This we achieve through a standardization of typography, imagery, layout and pictograms. This standardization also serves to strengthen the brand awareness and allows new products an easy and instant integration into the product series.
