As one of the leading supplier of kitchen accessories to the American market, iSi North America engaged us to conceive new products to expand the existing array of products. An extensive on-site investigation of the market reveales a desire to be equipped with a device for practically every chore in the American kitchen. Conclusion – great potential for kitchen aids of all kinds.
After several sessions of brainstorming, the idea of creating a range of cutting boards emerges which would offer cutting boards fitted to cater to specific chores. The range came to include innovative fittings such as an integrated tray which serves as a receptacle; a groove that enables liquids to run off; and a cutting board which can be folded in the middle in order to form a chute that allows an easy transfer of the cut ingredients into a pot or pan. The different dimensions of the boards also reflect their customized functions.
